Milano Cortina 2026 Winter Olympics Brand Unveiled

The Milano Cortina 2026 Winter Olympics is set to unveil its official branding, dubbed 'The New Italian Spirit,' which aims to reflect the essence of Italian culture through a vibrant and simple design. The logo, inspired by the act of writing in snow, was selected through a public vote from over 150 countries, emphasizing the theme that small gestures can have a significant impact. With less than a year until the Olympics, athletes are actively competing in events like the Asian Winter Games to prepare for the global competition, which will feature nearly 2,900 athletes across 16 disciplines. NBCUniversal plans to implement a comprehensive coverage strategy for the 2026 Games similar to its successful approach for the Paris 2024 Olympics, aiming to enhance viewer engagement. The Opening Ceremony is scheduled for February 6, 2026, at the iconic San Siro stadium. The event is anticipated to showcase a cohesive visual identity and a dynamic atmosphere, reflecting Italy's rich heritage and modern flair.