Jonathan Anderson Unveils Dior Menswear Debut with Mbappé Campaign
Jonathan Anderson Unveils Dior Menswear Debut with Mbappé Campaign

Jonathan Anderson Unveils Dior Menswear Debut with Mbappé Campaign

News summary

Dior is set to unveil its highly anticipated Summer 2026 menswear collection by new creative director Jonathan Anderson, with the debut campaign featuring French football star and Dior ambassador Kylian Mbappé. The teaser videos showcase Mbappé in sophisticated tailored looks, including a grey suit with a striped shirt and tie, as well as a classic black tuxedo, signaling a blend of heritage and innovation in Anderson's design approach. Anderson, recently appointed to lead all Dior collections, draws inspiration from the brand's history while aiming to refresh its aesthetic to appeal to younger, fashion-literate consumers globally. Mbappé's involvement highlights his status as a cultural icon and the face of Dior’s contemporary vision, reinforcing his longstanding relationship with the brand since 2021. The collection will debut at Paris Fashion Week on June 27, marking a new era for Dior amid efforts to boost revenues following recent declines. Anderson’s previous success at Loewe and his reputation for artistic subversion suggest this menswear line will balance conceptual creativity with wearable elegance.

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