The NBC tribute special 'Toby Keith: American Icon,' aired on August 28, 2024, to honor the late country music star who passed away from stomach cancer in February. Filmed in Nashville, the event featured emotional performances from major artists like Carrie Underwood, Eric Church, and Lainey Wilson, celebrating Keith's legacy and influence in country music. Notably, the special included Toby Keith's final recorded performance of 'Ships That Don’t Come In,' created shortly before his death, showcasing his lasting impact on the genre. Blake Shelton, who shared a close friendship with Keith, reflected on the artist's mentorship and influence in his life. The event also supported The Toby Keith Foundation, emphasizing Keith's commitment to philanthropy and helping children in need. Viewers can now stream the two-hour special on Peacock.