UFC, Monster Energy Renew Partnership in Historic Sponsorship Deal

Monster Energy and UFC have announced a multiyear renewal of their partnership, marking the largest sponsorship deal in the history of both companies. This agreement, which continues a relationship that began in 2015, reinforces Monster's role as the exclusive global Official Energy Drink of UFC, with prominent branding in the Octagon during major events. UFC President Dana White praised Monster as an incredible partner, highlighting their mutual passion for the sport and the lasting impact of the collaboration. The renewal not only solidifies Monster’s branding presence but also introduces new rights for Monster retailers, allowing for further activation opportunities. Over the past decade, this partnership has seen significant successes, including sponsorship of UFC champions and exclusive fan experiences. Both parties express excitement for the future of combat sports and their continued joint initiatives.