Bluesky CEO's Viral T-Shirt Sells Out, Challenges Zuckerberg

At the SXSW conference, Bluesky CEO Jay Graber made a notable statement by wearing a T-shirt that read 'Mundus sine Caesaribus,' translating to 'a world without Caesars,' a direct jab at Meta CEO Mark Zuckerberg's previous shirt that proclaimed 'Aut Zuck aut nihil.' This playful dig emphasized Bluesky's mission to create a decentralized platform that prioritizes user autonomy over centralized control, contrasting sharply with the practices of Meta. The T-shirt sold out within 30 minutes, demonstrating the resonance of Graber's message among Bluesky's users. Graber reinforced the importance of open-source platforms, stating that users could easily transition to alternatives if the platform's direction changed unfavorably. This event highlights the growing competition between Bluesky and established social media giants like Meta and X. The enthusiasm surrounding the shirt reflects a community eager for an alternative to concentrated power in social media.