India Widens Boycott of Turkish Goods, Retailers Join

Indian e-commerce platforms and retailers, including Myntra and Reliance-owned Ajio, have initiated a wide-ranging boycott of Turkish products in response to Turkey's support for Pakistan after the Pahalgam terror attack and India's Operation Sindoor. The All India Consumer Products Distributors Federation (AICPDF), representing 13 million grocery shops, has announced a total and indefinite boycott affecting a range of Turkish goods such as chocolates, coffee, and apparel. Major Turkish fashion brands like Trendyol, LC Waikiki, Koton, and Mavi have been removed from leading platforms, and Reliance has closed its Turkey office and ended partnerships with Turkish firms. Influential trade organizations, including CAIT, have also called for a nationwide suspension of all trade and tourism ties with Turkey and Azerbaijan. The boycott has gained momentum on social media and is expected to significantly impact Turkey’s exports to India, valued at nearly $2.7 billion annually. The future availability of Turkish brands in India remains uncertain as companies reassess foreign partnerships in light of national sentiment.