Bose Corporation Acquires McIntosh Group

Bose Corporation has acquired the McIntosh Group, known for its luxury audio brands including McIntosh and Sonus faber, marking a significant expansion into the premium audio market. This strategic acquisition combines over 175 years of audio expertise, allowing Bose to integrate its innovative audio technology into high-end products while continuing to develop its existing lines. The partnership is expected to enhance opportunities in the automotive audio sector by leveraging Bose’s extensive experience and McIntosh's prestigious design legacy. Bose CEO Lila Snyder emphasized the potential to honor the heritage of both brands and push the boundaries of audio innovation. The deal reflects a growing trend in the luxury audio market, which saw a 12% increase in sales in 2023. Snyder also hinted at the possibility of future McIntosh-branded products, such as headphones, to reach a more discerning customer base.