Global Women’s Sports Market Expected To Reach $256 Billion By 2030

The global women's sports sector is experiencing rapid growth, projected to reach $256.67 billion by 2030, with the U.S. women's sports market expected to grow 250% by then, driven by increased fandom, record viewership, and sponsorships. Women’s sports fans, both new and existing, show a strong interest, with 80% of sports fans following both men's and women's sports and many valuing authentic connections with female athletes. Athletes like Ilona Maher embody the evolving image of female athletes, promoting strength and femininity simultaneously, which has attracted major beauty and lifestyle brands to invest in sponsorship deals. This growth is reflected in women's soccer, where fans are highly engaged and more likely to support brands sponsoring their favorite leagues, marking a shift from previous conservative sponsorship approaches. Studies show that 63% of U.S. sports fans watch women's soccer, with a significant portion making purchases because of sponsorship, indicating a solid commercial potential for brands. Overall, the increasing fandom, media coverage, and commercial interest signal that women's sports are crossing a critical inflection point in the global sports market.