Flau’Jae Johnson Leads Foot Locker, Puma Campaign

LSU basketball star and rapper Flau’Jae Johnson has been named the face of Foot Locker and Puma’s new 'Stay in Rotation' campaign, which was developed by We Are Social to redefine sneaker culture for Gen Z. The campaign emphasizes self-expression, authentic style, and a move away from hype culture, with Johnson showcasing Puma’s Speedcat, Speedcat Ballet, and La France sneaker lines. Johnson’s dynamic presence as both an athlete and cultural icon is central to the campaign’s appeal, and she is noted for her decision to return to LSU instead of entering the WNBA Draft. Foot Locker executives highlight ongoing and future brand integrations to continue through the summer. The campaign will be promoted via digital channels, social media, in-store displays, and community activations. Johnson's multi-hyphenate appeal is seen as key to connecting with a new generation of sneaker enthusiasts.