Under Armour Details Strategy at Investor Meeting

Under Armour reaffirmed its fiscal 2025 outlook during an investor meeting in New York, projecting a low double-digit revenue decline and an operating loss of $176 to $196 million. CEO Kevin Plank emphasized a commitment to enhancing the brand through streamlined merchandising and commercial strategies, alongside a focus on regional market alignment. The company aims to leverage its underdog positioning, drawing parallels to lesser-known college basketball teams that achieved unexpected victories. Key strategies include revolutionizing product design, aligning go-to-market processes, and fostering a consumer-led operating model. Under Armour's long-term vision seeks to solidify its identity as a comprehensive sportswear provider while addressing current market challenges. The meeting marked a significant effort to engage investors and outline a roadmap for the brand's resurgence.