Amazon VP Global Video Advertising Krishan Bhatia Departs After One Year

Krishan Bhatia, Amazon's vice president of global video advertising, is leaving the company after joining in April 2024. He was brought in to expand Amazon's presence in Madison Avenue's upfront sales market and to lead global video marketing efforts across Prime Video, Twitch, and live sports advertising. Bhatia came to Amazon from NBCUniversal, where he was instrumental in modernizing audience measurement systems and building new revenue streams in media advertising. During his tenure at Amazon, the company aggressively pushed to claim a larger share of the upfront ad market, including staging a high-profile sales event during Upfront Week. Bhatia was also known for his involvement with a joint industry committee aimed at certifying new audience measurement technologies, collaborating with major media companies. His departure leaves questions about Amazon's future leadership in video advertising as it continues to expand its ad offerings.