Falcons, Ulbrich Fined $350K After Draft Prank Call

After the 2025 NFL Draft, Atlanta Falcons defensive coordinator Jeff Ulbrich faced scrutiny when his son Jax prank called Shedeur Sanders, using a phone number obtained from Ulbrich's iPad. The prank, which involved impersonating a rival general manager, led to apologies, an NFL fine of $250,000 for the Falcons, and $100,000 for Ulbrich, but no internal team discipline. Despite the controversy, Ulbrich stated he never felt his job was threatened and emphasized the unwavering support he received from all levels of the Falcons organization, including owner Arthur Blank. Ulbrich, who returned to Atlanta after serving as the New York Jets' interim head coach, highlighted his strong relationship with the Falcons as a key reason for his return. The incident has been described as a challenging but ultimately growth-oriented experience for his family, with disciplinary decisions for his son still pending. The Falcons, meanwhile, have moved forward with Ulbrich leading their defense, having added two first-round pass rushers in the draft.