Taobao has launched an English-language interface for its shopping app in Singapore, responding to local demand for greater accessibility among non-Chinese speakers. This new feature allows users to navigate the platform in English, with prices displayed in Singapore Dollars (SGD) and AI-generated product descriptions. The update aims to simplify the shopping experience by eliminating the need for manual translations and providing a more intuitive user interface. Singapore is the first market to receive this enhancement, with plans to expand it to Malaysia soon. Initially, the English interface will showcase a curated selection of popular products, with a gradual increase in categories and items to match the Chinese version. Taobao is also offering promotional discounts for new users to encourage engagement with the updated app.