Gatorade, WNBA Face Backlash Over Controversial 'Let Her Cook' Campaign

Gatorade's recent 'Let Her Cook' advertising campaign for the 2025 WNBA All-Star Weekend has sparked significant controversy due to its slogan, which many critics interpreted as reinforcing outdated gender stereotypes about women belonging in the kitchen. While the phrase is intended to mean allowing someone to showcase their skills, its cultural implications caused backlash, with social media users mocking and criticizing the campaign for insensitivity. The campaign also spotlighted WNBA stars Caitlin Clark and A'ja Wilson, highlighting ongoing tensions in the league related to recognition and race, as Clark has received more prominent endorsements and fan support than Wilson. This marketing misstep by Gatorade follows a pattern of recent corporate campaigns that have alienated core audiences, such as Bud Light and Jaguar, leading to calls for better oversight in advertising strategies. The WNBA continues to grow in visibility and influence, but the mixed reception of this campaign underscores the challenges in messaging around gender and women's sports. Overall, the backlash raises questions about the authenticity and cultural awareness of corporate support for women's professional athletics.