Polar Releases Screenless Subscription-Free Fitness Tracker

Polar has launched the Loop, a screenless fitness tracker positioned as a subscription-free alternative to devices like Whoop and Amazfit Helio Strap. Priced at $199.99, the Loop offers 24/7 tracking of heart rate, activity, sleep, and recovery without a display, syncing data through Polar's Flow app, which provides detailed insights and training guidance. The device features Polar's Precision Prime optical heart rate sensor, automatic workout recognition, and up to eight days of battery life, while lacking built-in GPS, relying instead on a paired phone or Polar watch for location tracking. Designed for discreet, continuous wear with a minimalist aesthetic, Loop emphasizes supporting everyday movement and sustainable health habits without ongoing fees. Polar highlights data privacy, noting all user information remains within its ecosystem and complies with EU safeguards. The Loop is available for pre-order starting September 3, with shipments beginning on September 10.