Cleveland Browns Launch Exclusive Merch Collaboration With MGK

The Cleveland Browns have partnered with rapper and pop-punk artist MGK, a devoted Browns fan, for an exclusive five-piece merchandise collection launching on August 23 both online and at the Browns Pro Shop. MGK, who embraces Cleveland's culture and has performed at Huntington Bank Field, integrated alternative colors and designs with classic Browns logos to reflect both his style and the team's pride and resilience. The collaboration celebrates Cleveland's spirit and the Browns' tradition, combining sports, music, and fashion into a unique collection featuring imagery of the Browns mascot, Brownie the Elf, and the new dog logo. This partnership builds on previous Browns collaborations with local businesses and was developed over a year, emphasizing a mutual creative process with freedom for MGK’s team to innovate while preserving the Browns' brand identity. Browns marketing executives highlighted the collection's deep connection to the community and its limited-edition nature, with MGK actively promoting it on social media. The Browns will begin their 2025 season on September 7 against the Cincinnati Bengals.