Pronto Raises $11 Million Series A to Expand Real-Time Household Help Across Indian Metros

Pronto, founded in 2024 by Anjali Sardana, is India's first real-time household help platform that has raised $11 million in a Series A funding round co-led by General Catalyst and Glade Brook Capital, with participation from Bain Capital Ventures. The company operates on a unique 10-minute, shift-based model that connects households with trained and verified domestic workers for tasks such as cleaning, laundry, and utensil washing, addressing inefficiencies in India's largely informal domestic help sector. Unlike aggregator platforms, Pronto owns the labor supply chain end-to-end, providing workers with predictable incomes and customers with reliable, high-frequency services. The funding will support expansion into major cities like Mumbai and Bengaluru, onboarding and training 10,000 additional workers, and investing in quality assurance and real-time operations technology. Pronto aims to establish household help as a critical urban infrastructure, redefining the sector with a value-based pricing model charging customers based on tasks completed rather than time. With a current valuation of around $45 million and rapid growth in bookings, the platform is poised to scale significantly in India's time-strapped urban markets.