Colorado Rockies Secure First-Ever Jersey Patch Deal With York Space Systems

The Colorado Rockies have signed a historic jersey patch partnership with Denver-based aerospace and defense technology company York Space Systems, marking the first jersey patch deal in professional sports with an aerospace firm. The deal, effective immediately and running through the 2030 MLB season, features the York logo prominently on all Rockies jerseys, with placement varying by player position, and includes extensive in-venue branding at Coors Field such as third baseline signage, LED placements, and suite level naming rights starting in 2026. The partnership also includes media and community engagement initiatives like TV content and digital storytelling to highlight space and defense innovation. Rockies Executive Vice President Walker Monfort emphasized the groundbreaking nature of the deal and the shared commitment between two Denver-based organizations, while York CEO Dirk Wallinger highlighted the opportunity to connect with a broader audience and promote the growing space economy. The agreement was brokered by Playfly Sports and represents a $3.25 million revenue in 2025, increasing annually to $6.4 million by 2030, reflecting the Rockies' strategic approach to jersey sponsorships after observing market developments among other MLB teams.