Small Business Saturday Celebrates Local Shops

Small Business Saturday, celebrated this year on November 30, marks its 15th anniversary, having been initiated by American Express to encourage shopping at local stores after Black Friday. Various communities are hosting local events, such as a Holiday Art Market in Old Algiers featuring local artists, live music, and a Second Line Parade with Santa planned for December 21. In West Hartford, businesses are offering promotions to attract shoppers, emphasizing the importance of supporting small enterprises during the holiday season. Uptown Minneapolis is also focusing on local shopping, with stores like Comma, A Bookshop celebrating their second anniversary and providing special deals to enhance customer engagement. American Express is supporting small businesses by donating $1 for every purchase made on their cards at qualifying stores, which is particularly crucial for those recovering from recent hurricanes. Overall, Small Business Saturday aims to boost local economies and encourage community involvement in supporting independent retailers.