Vi's European Market & Deli Gains Popularity in Pemberwick

Christos Georgakis, a former MasterChef semi-finalist from Athens, has achieved culinary acclaim in Wales with The Gower Deli, which he opened in August 2024 alongside his partner Leanne Richards near Pennard Cliffs. The deli is rooted in Georgakis’ childhood memories, featuring a menu inspired by both Greek and local Welsh ingredients, with a focus on quality, accessibility, and unique offerings such as Greek meze and Welsh breakfast with a twist. Despite being open for less than a year, The Gower Deli has garnered praise and awards from food critics, distinguishing itself by eschewing common condiments and offering products that allow customers to recreate dishes at home. The deli’s commitment to sourcing 50-60 percent of its ingredients locally and the rest from Greece and select European countries reflects Georgakis’ dual heritage. Attention to detail is evident in aspects such as coffee served in locally made mugs, further enhancing the experience. Georgakis credits the deli’s success to his dedication to high-quality products and his childhood dream of bringing together the flavors and traditions he cherished growing up.