ITV Unveils Transformed Big Brother House for 25th Anniversary Series

The 2025 series of Big Brother on ITV2 and ITVX returns with a dramatically revamped house featuring a bold, colorful, and eccentric design that includes vibrant rooms adorned with striking eyeball motifs symbolizing the show's surveillance theme. Despite ITV's promotional excitement about new twists, elaborate tasks, and live evictions, some longtime fans have expressed disappointment on social media, criticizing the house's design as repetitive and lacking originality compared to previous iterations and even earlier Channel 5 versions. However, other viewers praise the new look as the best ITV-era design, appreciating the quirky and vibrant aesthetic and the show's promise of mischief and mayhem. The interior includes a corridor with clashing orange and green stripes, purple carpets, neon lighting, and bedrooms with domed ceilings and bold colors, while a secret concealed area allows contestants to change batteries for their microphones, underscoring the show's high-tech surveillance. Hosts AJ Odudu and Will Best tease 'twists and turns galore' with never-before-seen elements, aiming to maintain the show's enduring appeal, while the return of Big Brother: Late & Live and a 24/7 live stream on ITVX offer fans extended behind-the-scenes access. Overall, the house's transformation is central to the show's 25th anniversary celebration, even as opinions vary on whether the redesign hits the mark for all fans.