DraftKings Named Exclusive Sports Betting Sponsor of Kaulig Racing, Ty Dillon for Two NASCAR Races

DraftKings has been named the exclusive sports betting operator for Kaulig Racing and driver Ty Dillon, sponsoring his No. 10 Chevrolet for two NASCAR Cup Series races at World Wide Technology Raceway and Kansas Speedway in 2025. The partnership will be highly visible with DraftKings logos featured on Dillon’s car, fire suit, pit crew uniforms, and the team’s pit wall infrastructure during these events. Dillon expressed enthusiasm about the collaboration, highlighting DraftKings as an iconic brand known for innovation and fan engagement, which offers fans a responsible and entertaining way to deepen their involvement in the sport. This deal builds on the existing relationship between DraftKings and NASCAR, which earlier this season introduced the inaugural In-Season Challenge, a five-race bracket-style competition aimed at boosting fan excitement. Dillon notably finished as the runner-up in that challenge despite being the No. 32 seed, demonstrating resilience through multiple head-to-head matchups against top drivers. Overall, the partnership aims to enhance the fan experience and visibility for both Kaulig Racing and DraftKings within NASCAR.