Microsoft Exec Cindy Rose Named WPP CEO Amid Profit Warning

WPP has appointed Cindy Rose, a seasoned Microsoft executive and WPP board member since 2019, as its new CEO, effective September 1, succeeding Mark Read who will assist with the transition until year-end. Rose brings extensive leadership experience from Microsoft, Vodafone, Virgin Media, and Disney, with a strong focus on digital transformation and AI, which are critical as WPP faces declining revenues, key account losses, and a challenging advertising landscape. The appointment follows a significant profit warning and a sharp revenue forecast downgrade that caused WPP's shares to plunge to a 16-year low, exacerbating concerns about the company's future. Chairman Philip Jansen and outgoing CEO Mark Read praised Rose's deep understanding of WPP's business, clients, and the strategic importance of AI and technology in marketing. Rose expressed enthusiasm about leading WPP through its next chapter, emphasizing the company's creative excellence and AI capabilities. This leadership change marks a strategic pivot aimed at revitalizing WPP amid industry shifts and macroeconomic uncertainties.