DOJ Antitrust Case Against Google Concludes

The U.S. Department of Justice (DOJ) concluded its case against Google, alleging the tech giant monopolized advertising technology, with closing arguments presented in Alexandria, Virginia. The DOJ argued that Google unfairly dominated 'open-web display advertising' by controlling multiple aspects of the ad tech market, including ad servers and exchanges, and is seeking to force Google to sell off parts of its ad tech business. Throughout the trial, Google has defended its practices, claiming that the DOJ's accusations are based on outdated practices and ignore the broader competitive landscape. Judge Leonie Brinkema, who will deliver a ruling by the year's end, expressed skepticism over some of Google's defenses, particularly its reliance on an older antitrust precedent involving American Express. Evidence from publishers, like News Corp, highlighted their dependency on Google's ad platform due to a lack of viable alternatives. The outcome of the trial could have significant implications for Google's business structure and the broader tech industry, with potential remedies including divestitures or changes in business practices.