Hasbro Lifts 2025 Outlook Amid Tariff Challenges

Hasbro has raised its annual revenue forecast for 2025 to mid-single digit growth, driven by a 23% increase in 'Magic: The Gathering' sales and a 16% rise in its Wizards of the Coast segment. The company exceeded second-quarter earnings expectations with adjusted earnings per share of $1.30, despite a net loss of $855.8 million due to a $1.02 billion non-cash impairment charge related to new tariffs. Hasbro implemented cost-cutting measures such as job reductions and manufacturing diversification outside China to mitigate tariff and economic pressures. The company also lifted its adjusted EBITDA outlook, signaling continued confidence in its business strategy. Shares approached a three-year high following the earnings release. Hasbro continues to shift toward digital gaming and resilience strategies amid volatility in the traditional toy market.