Pinnacle Financial Expands Sponsorship of Tyler Reddick in NASCAR Cup Races

Pinnacle Financial Partners has expanded its partnership with NASCAR driver Tyler Reddick and 23XI Racing for the 2025 Cup Series season, marking its first role as primary sponsor on Reddick's No. 45 Toyota Camry XSE. The Nashville-based financial institution, which has supported Reddick since 2018 during his NASCAR Xfinity Series championships, will feature prominently on the car during two races: the Nashville Superspeedway event on June 1 and the Night Race at Bristol Motor Speedway in September. This multi-year deal builds on Pinnacle's prior associate sponsorship since 2023 and includes branding on the team's equipment and Reddick's driver uniform. Both 23XI Racing and Pinnacle emphasize their shared vision of community impact, employee care, and innovation, with 23XI president Steve Lauletta highlighting the alignment of values. Reddick expressed honor in representing Pinnacle more prominently, reflecting the long-standing support from the firm throughout his career. Pinnacle also has a strong presence in Nashville's sports and entertainment sectors, including partnerships with local teams and venues.