John Lewis and Tesco Unveil 2024 Holiday Ads

The 2024 John Lewis Christmas advert, titled 'The Gifting Hour', showcases a heartwarming story emphasizing the emotional bond between sisters as Sally searches for the perfect gift for her sibling. Set in the Oxford Street flagship store, the ad draws inspiration from a Narnia-like journey through Sally's childhood memories, with Richard Ashcroft's 'Sonnet' as the soundtrack. This year, John Lewis is launching a competition to find an aspiring artist to cover 'Sonnet', with the winning version to air on Christmas Day. The advert underscores the importance of thoughtful gift-giving, connecting with the retailer's aim to boost consumer engagement amid challenging economic conditions. Despite past financial struggles, John Lewis hopes the ad will drive sales during the crucial festive trading period. Meanwhile, Tesco released its own emotional advert, 'Helping Feed Your Christmas Spirit', following a man named Gary as he honors his late grandmother by continuing their tradition of building a gingerbread house, accompanied by Gorillaz's 'On Melancholy Hill'.