Chili's Becomes Primary Sponsor for IndyCar Race

IndyCar's Andretti Global team has announced a new sponsorship deal with Chili's Grill & Bar for the 2025 season opener in St. Petersburg, marking Chili's debut in the premier open-wheel racing series. Chili's will be the primary partner on Kyle Kirkwood's No. 27 Honda, and both Andretti Global and Chili's executives expressed enthusiasm about the partnership. This collaboration follows Chili's successful involvement in NASCAR, including a notable marketing campaign during the 2024 Daytona 500. The sponsorship aligns with the recent ownership structure under TWG Global, which connects Andretti Global and Spire Motorsports, allowing for synergistic marketing strategies. Kirkwood, who had a strong previous season, looks forward to representing Chili's as they aim to attract more racing fans to their brand. The car will feature a livery that embodies the 'Follow Me to Chili's' theme during the race.