Netflix Invests $200M in Thai Content, Employs 13,500 Creatives

Netflix has invested $200 million in Thai content from 2021 to 2024, producing over 20 original shows and films and employing more than 13,500 local cast and crew members. This investment has significantly boosted Thailand's creative economy, tourism, and global recognition, with Thai content accumulating over 750 million viewing hours and more than 15 originals making Netflix’s Global Top 10 Non-English list. The company also launched initiatives like the Reel Life Camp to train aspiring Thai filmmakers and offers ongoing technical training for production professionals. Netflix plans to increase production in Thailand, creating nine new original titles in 2025, including a zombie-survival film called Ziam, aligning with Thailand's broader economic strategy to develop its creative economy beyond tourism. The impact report was unveiled at a media event in Bangkok with participation from government officials, filmmakers, and Netflix executives, emphasizing the cultural significance and international appeal of Thai storytelling. This expansion reflects a strategic move similar to South Korea’s cultural export model, aiming to position Thailand as a regional production hub.