WWE Sells John Cena's Heel Turn Gear for $75,000

John Cena's shocking heel turn at WWE Elimination Chamber, where he aligned with The Rock and attacked Cody Rhodes, has dramatically altered the landscape heading into WrestleMania 41. Despite concerns that turning heel might hurt his popularity, Cena remains one of WWE's top merchandise sellers, with his retirement tour gear and the actual ring attire from the heel turn now on sale for $75,000 at the WWE Superstore in Las Vegas. This marks one of the most expensive pieces of WWE memorabilia ever, surpassing previous record-setting items. Cena's villainous shift is being compared to iconic heel turns in wrestling history and has injected new intrigue into his upcoming championship match against Rhodes. Speculation is rife about his future, with some predicting he could continue his heel antics even if he loses at WrestleMania, potentially targeting other major stars. WWE executives, including Nick Khan, have emphasized that the decision to turn Cena heel was a collective and strategic one, contributing to ongoing strong merchandise sales.