The Odisha government has reversed its decision to permit beach shacks selling liquor in Puri, a city of significant religious importance, following widespread protests from local religious leaders and organizations. The Excise Department's new notification prohibits the operation of beach shacks not only in Puri Municipality but also within a 5-kilometer radius of other socio-religious sites throughout the state. Critics, including Puri Shankaracharya Swami Nischalananda Saraswati, condemned the initial proposal as a threat to the spiritual sanctity of the area, arguing that it would tarnish the cultural heritage of Jagannath Dham. Protests against the beach shack initiative included calls for a complete liquor ban in Puri, emphasizing the need to preserve its sanctity. The Excise Department's clarification reflects a commitment to uphold the socio-religious and cultural values associated with the region. This decision marks a significant shift in the state's approach to tourism and alcohol policy in religious locales.