John Lewis Releases 'Where Love Lives' on Nov 4

John Lewis released its 2025 Christmas advert 'Where Love Lives' on 4 November, a two-minute Saatchi & Saatchi film in which a teenage son gives his father a 1990 Alison Limerick vinyl that transports him between 1990s club scenes and intimate childhood memories before they reconnect. The spot uses the original Alison Limerick recording before segueing into a slower, piano-led rendition by Labrinth. A special limited 12" vinyl edition is being sold exclusively by John Lewis; the campaign also includes in-store listening lounges and will donate profits to Building Happier Futures. The film continues John Lewis’s tradition of emotional, nostalgia-driven festive spots and deliberately avoids celebrity cameos. Public reaction was split: many praised its tender father–son theme and cinematic nostalgia, while others found it mawkish, anxiety-inducing or underwhelming, and some social media users compared parts of the club sequence to the film Aftersun.