Cousins Maine Lobster Expands Food Trucks Across Wisconsin

Cousins Maine Lobster, a popular food truck franchise known for its Maine- and Connecticut-style lobster rolls, is expanding into Wisconsin with a new Milwaukee-based truck launching in June. Local entrepreneurs Chris Goeman and Kevin Smith, inspired by the success of the Chicago truck, are leading the expansion, which will begin with one truck and plans to grow to four in the coming years. The Milwaukee location follows several successful visits across Wisconsin in 2024 and will be part of Cousins' goal to open 30 locations nationwide in 2025, aiming for 100 by the end of the year. The menu varies by location but typically includes lobster rolls, bisque, clam chowder, lobster tacos, and lobster grilled cheese. Cousins Maine Lobster was founded in 2012 by cousins Sabin Lomac and Jim Tselikis and gained national attention after securing investment from Barbara Corcoran on "Shark Tank." Meanwhile, in Crewe, UK, a new food truck called Truckin Delicious is gaining popularity by serving homemade breakfast and lunch items, emphasizing quality and community engagement.