McVitie's Chocolate Digestive Marks 100th Anniversary

McVitie's is celebrating the 100th anniversary of its iconic Chocolate Digestive biscuit, a staple in British culture, with special events and commemorative art. The Harlesden factory, one of the largest in the world, produces millions of biscuits daily, including 13 million chocolate digestives. To mark the occasion, artist Ed Chapman has created mosaics of British icons from biscuits, which will be displayed at a concept store event. The Chocolate Digestive's legacy is highlighted by its presence in British daily rituals and the nostalgia it evokes among employees and consumers. As it turns 100, McVitie's continues to honor its heritage and the enduring affection of biscuit lovers. The event underscores the Chocolate Digestive's status as Britain's favourite biscuit.