Target Launches Summer Event With 10,000 New Deals Starting at $1

Target is launching a major summer campaign featuring over 10,000 new products including swimwear, outdoor toys, snacks, beauty, and home goods, with many items priced as low as $1 and thousands under $20. The retailer's “Hello Summer” sale runs from May 18 to 26, 2025, offering discounts up to 50% on outdoor toys and other summer essentials, alongside exclusive deals for Target Circle members. Additionally, Target will host “Hello Summer Saturdays” every Saturday in June, providing free charm and keychain giveaways and special in-store events to enhance the shopping experience. These initiatives aim to boost foot traffic following recent challenges including consumer backlash over diversity policy changes and tariff impacts, which have contributed to soft sales growth and reduced foot traffic earlier in the year. Target executives acknowledge the difficult retail environment but emphasize affordability and excitement to attract budget-conscious shoppers during the important summer shopping season. Despite these efforts, Target's stock has recently underperformed compared to the broader market, reflecting ongoing economic uncertainties and inventory challenges, though analysts anticipate gradual revenue and margin improvements if the new initiatives succeed.