Greg Norman Steps Down as LIV Golf CEO After Four Years

Greg Norman has officially ended his association with LIV Golf after serving as the league's inaugural CEO and commissioner for four years. He played a pivotal role in establishing the Saudi-backed league, recruiting high-profile players like Phil Mickelson, Bryson DeChambeau, Jon Rahm, and Brooks Koepka, and expanding golf's global reach. Norman credits LIV Golf with changing the sport by introducing entertainment, innovation, and private equity, which pressured the PGA Tour to modernize, including accepting outside investment and equity sharing with players. Despite facing significant controversy and criticism, including opposition from top golfers like Rory McIlroy and Tiger Woods, Norman views his tenure as a successful movement that broadened golf's ecosystem and positioned it as an asset class. Following his departure, Norman remains involved in sports, having joined the organizing committee for the Brisbane 2032 Olympic Games. While LIV Golf continues under new leadership, Norman's legacy is marked by both disruption and lasting impact on professional golf.