Verizon Becomes FIFA Sponsor for World Cups

FIFA has announced a sponsorship deal with Verizon, making the telecom giant the official telecommunications partner for the 2026 World Cup in North America and a tournament supporter for the 2027 Women’s World Cup in Brazil. This marks Verizon's first partnership with FIFA, which expects around three million international visitors for the 48-team men's tournament scheduled from June 11 to July 19, 2026. Verizon will provide essential connectivity services, including wireless internet, to enhance fan experiences across stadiums and official sites. The deal places Verizon in the 'global sponsor' tier, with estimated values ranging from $75 to $100 million. Verizon CEO Hans Vestberg emphasized the company's commitment to delivering technology that meets FIFA's operational needs, rather than merely branding. Other global sponsors include Bank of America, Budweiser, and Coca-Cola, while top-tier partners include Aramco and Adidas.