Jungkook Returns as Calvin Klein Face

Jungkook reunites with Calvin Klein as the face of the brand’s new campaign unveiled Oct. 28, 2025, shot by photographer Mert Alas and filmed in New York. The campaign includes high‑energy video and stills—scored in part by The Chemical Brothers’ “Block Rockin’ Beats”—that show him on a motorcycle, striding through a crimson hallway and lounging in a high‑rise with unbuttoned shirts that reveal his abs and the CK waistband, with choreography rooted in his K‑pop performance. Styling leans into ’90s denim‑on‑denim, leather elements, silver jewelry and a brooding “bad boy” vibe; the campaign was teased on billboards, TikTok and fan channels, provoking intense fan reaction. Jungkook, who first partnered with Calvin Klein in March 2023 and continued collaborating through 2024, said it “feels so good to be back” after completing an 18‑month military service. The campaign keeps him dominating headlines as fans await BTS’s long‑anticipated group comeback in 2026.