JuJu Watkins Signs NIL Deal with State Farm

JuJu Watkins, the USC basketball star, has signed a name, image, and likeness (NIL) deal with State Farm, which also sponsors the new 3v3 women's basketball league, Unrivaled. This marks State Farm's second NIL partnership, following its agreement with Caitlin Clark last fall. As part of her deal, Watkins will feature in commercials alongside the iconic 'Jake from State Farm' and participate in events promoting the brand. Additionally, State Farm will sponsor a docuseries titled 'On the Rise: JuJu Watkins', showcasing her journey and connection to her community. Watkins has already made headlines by breaking college records, scoring her 1,000th career point in just 38 games. The partnership reflects State Farm's ongoing commitment to investing in women's sports, which includes deals with various leagues and prominent athletes.