Florida's tourism has surged, with nearly 75 million people planning trips to the state from January to July 2024, according to Visit Florida. The second quarter alone saw 34.2 million visitors, marking a 1.64% increase from 2023 and establishing a new all-time high for that quarter. Domestic travelers constituted 92% of visitors, with 31.5 million from the U.S. and two million from overseas, primarily Canada. Governor Ron DeSantis attributed the success to public safety and effective leadership. As Florida aims to restore international tourism to pre-pandemic levels, a budget of $80 million has been allocated for marketing efforts. The state's commitment to attracting visitors remains strong as it adapts post-pandemic.