Snoop Dogg Launches Seven Cannabis Beverage Brands

A new cannabis strain, Bubble's Blueberry F4, has been launched through a collaboration among Trailer Park Boys, Hemptown Naturals, and Brothers Grimm Seeds, building on the success of Ricky's Hash Plant. This fourth-generation hybrid features elite genetics and is designed to offer a high-quality, aromatic experience for cannabis enthusiasts. Meanwhile, the cannabis beverage market is rapidly growing, with interest particularly high among young parents, as consumers increasingly seek alternatives to traditional alcoholic drinks. Snoop Dogg has also entered this burgeoning sector with a lineup of cannabis-infused beverages under his Iconic Tonics brand, tapping into the trend of health-conscious consumption. Additionally, Tilray is innovating in the craft beer industry by blending traditional brewing with cannabis, targeting eco-conscious consumers with low-alcohol options. As the U.S. market for cannabis beverages is projected to see significant growth, these developments reflect a broader cultural shift towards wellness and alternative drinking choices.