The BJP is observing a 15-day service campaign, termed 'Sewa Pakhwada,' from September 17 to October 2, in honor of Prime Minister Narendra Modi's 74th birthday. Activities include blood donation camps, health camps, cleanliness drives, and events celebrating Modi's achievements, such as a photo exhibition and discussions on his leadership legacy. Various competitions for students, including essay writing and poster presentations, will also be organized across districts. Additionally, the party plans to honor Para Olympic medalists and promote the 'Ek Ped Maa Ke Naam' tree plantation campaign. Events will culminate on October 2, coinciding with Mahatma Gandhi's birthday, where participants will also engage in cleaning activities and purchasing Khadi clothes. BJP leaders across different states, including Telangana, Odisha, and Madhya Pradesh, have outlined specific local initiatives to ensure widespread participation in these celebrations.