Samsung TV Plus Reaches 88 Million Users

Samsung TV Plus, the company's free ad-supported streaming service, has announced it now boasts 88 million monthly active users, positioning it as the most-used app on Samsung TVs in the U.S. This growth is largely driven by younger demographics, particularly Gen Z, Millennials, and Gen X, who represent a key advertising market. The platform has reported over a 50% year-on-year increase in global viewership, alongside an impressive 400% rise in on-demand viewing. With more than 3,000 channels and tens of thousands of on-demand options, Samsung TV Plus has emerged as a significant player in the streaming landscape, competing with other major FAST services like Roku Channel and Tubi. Samsung plans to expand its offering further, having recently launched in new markets like the Philippines and Singapore, with Thailand next on the list. The service's growth is indicative of a broader trend towards ad-supported streaming as consumers seek free alternatives to rising subscription costs.