NBA Extends Broadcast Deal with Sport 24

Nike has secured a 12-year extension as the official outfitter for the NBA and WNBA, a partnership that began in 2017, which emphasizes storytelling and marketing for players. The deal aims to enhance youth basketball initiatives and increase access to the sport globally, as stated by NBA president of global partnerships Sal LaRocca. Meanwhile, the NBA has also renewed its broadcast agreement with Sport 24, allowing the channel to air over 125 live NBA games each season on select airlines and cruise lines. This renewal includes five live games weekly, covering major events like the NBA playoffs, All-Star games, and the new Emirates NBA Cup. NBA officials expressed their commitment to making games accessible for fans traveling by air and sea. The 2024-25 NBA season is set to begin on October 22 with the Knicks facing the Celtics.