Blake Lively Reunites With Costar in Betty Booze Ad

Blake Lively reunited with Gossip Girl co-star Zuzanna Szadkowski in a nostalgia-driven ad, produced by Maximum Effort, to promote two new Betty Booze Vodka Iced Tea flavors: Meyer Lemonade and Passion Fruit. The campaign blends pop-culture humor and references to the iconic series, appealing to both longtime and new fans. Podcaster Kjersti Flaa has speculated that Lively often times her product launches to distract from controversies, while Lively maintains she does not drink alcohol herself. Betty Booze is positioning itself as a premium, natural-ingredient option in the competitive ready-to-drink cocktail market. The ad features inside jokes, nods to fan theories, and viral Gossip Girl moments, increasing its shareability. The reunion has generated excitement among fans and contributed to the brand’s growing awareness.