GANNI and Barbour Launch Third Collaboration

Danish luxury brand GANNI has launched its third collaboration with British heritage brand Barbour, following the success of their previous collections in 2022 and 2023. The GANNI x Barbour 3.0 collection features nine new outerwear pieces that blend Barbour's traditional styles with GANNI's playful aesthetics, including new silhouettes like a belted trench and a cozy duffle coat. Crafted from certified organic waxed cotton and recycled polyamide, the collection showcases earthy tones alongside Barbour's signature tartan, enhanced by GANNI’s signature leopard print. The collection is set to debut on October 30, 2024, and is expected to sell out quickly as previous collections did. Both brands emphasize their shared commitment to craftsmanship and community, with the collaboration representing a fusion of their respective heritages. Creative directors from both brands express excitement for this partnership, highlighting the joy of reimagining iconic styles together.