Amazon Prime Video will soon offer Apple TV+ as an add-on subscription for $9.99 a month, marking a significant collaboration between the two tech giants. This new integration is part of Amazon's strategy to create a comprehensive entertainment hub, allowing users to manage multiple streaming services in one app. The partnership aims to increase Apple TV+'s reach by tapping into Amazon's vast subscriber base, potentially mitigating Apple's high subscription cancellation rates. Despite the lack of cost savings for consumers, the convenience of accessing Apple TV+ through Prime Video is expected to attract more subscribers. Both companies have expressed enthusiasm about the partnership, emphasizing the enhanced viewing options for customers. This move also reflects a broader trend in the industry as streaming services consolidate to compete with established players like Netflix.