DraftKings Launches Subscription Sports Betting Service

DraftKings has launched a trial subscription service called 'DraftKings Sportsbook+' in New York, allowing users to pay $20 per month for enhanced odds on parlays, with potential profit boosts of up to 100%. The subscription, which offers a one-month free trial, targets a growing market of parlay betting, where customers can earn higher returns on their bets, particularly for those involving multiple games. This move marks DraftKings as the first U.S. sportsbook to implement a subscription model, aiming to provide customers with an 'enhanced fan experience' while also navigating the high tax environment in New York, where sports betting taxes reach 51%. The service is being closely monitored by industry competitors, as DraftKings adapts its strategies to maintain profitability amid increasing competition. The maximum bet allowed under the subscription is $25, and customers will receive unlimited boost tokens for their wagers. Should the trial prove successful, DraftKings plans to expand the service to additional markets.