DQ Miracle Treat Day Ties to Major Anniversaries

Dairy Queen's Miracle Treat Day takes place nationwide on July 31, 2025, with at least $1 from every Blizzard sold at participating locations going to local Children's Miracle Network Hospitals, such as Sanford Children's Hospital and Kentucky Children's Hospital. The event is part of DQ's longstanding partnership with the network, which has raised more than $185 million over 41 years. This year's fundraiser also marks Dairy Queen's 85th anniversary and the 40th anniversary of the Blizzard treat. Many locations have seen large pre-orders and coupon sales, with hopes to break previous fundraising records. Funds raised go directly to local hospitals to support essential treatments, equipment, and family services for children. Community festivities, including games and giveaways, are taking place to celebrate and encourage participation.