Yu, a direct-to-consumer food brand, has successfully raised ₹55 crore in a Series B funding round led by investor Ashish Kacholia and the Asian Paints Promoter Group. This funding will enable Yu to enhance its distribution channels and strengthen its product offerings, particularly in its newly launched range of 100% fruit juices. Founded in 2021, Yu has expanded its portfolio from instant noodles and pastas to include a variety of ready-to-cook meals and natural beverages, achieving significant traction in the market. The company currently operates in over 7,500 stores in India and 2,000 retail outlets in South Africa, with plans to triple its revenue from its current run rate of ₹50 crore over the next two years. This latest round brings Yu’s total funding to ₹100 crore, with seed stage investors realizing over 4x returns. The startup's products have already sold over 1 million units in a single month, indicating strong market demand.